Knowledge
Pragmatic Personas
You don't need a six-month research project to know who you're building for. A few real conversations and a lightweight persona get you 80% of the way there.
Overview
Lightweight personas built from real conversations rather than exhaustive research. Use them to align the team on who you’re building for without the overhead of traditional persona documents. Feed them into User Story Mapping sessions and Opportunity Solution Trees to keep discovery grounded in actual user needs.