Change

A concrete picture of the future state that aligns people around why change is necessary and what success looks like.

Deliberately carving out time and capacity for people to adopt new practices and form new habits during organizational change.

A network of people with enough authority, credibility, and energy to drive organizational change forward.

Treating strategies as hypotheses that are tested, measured, and refined in cycles rather than defined once and executed.

How do you expect a change to scale without proof that it works?

When making an ambitious change, a leader's goto move should be to overcommunicate the vision, purpose, and stakes of the change.

John Shook found the way to change culture is to change behavior, through doing. When we do this, mindsets and new cultural norms will emerge much quicker.