Talking to Humans

Giff Constable distills customer interviewing into a short, actionable guide aimed at product teams and entrepreneurs. The book covers who to talk to, how to find them, what to ask, and how to make sense of what you hear. It emphasizes behavioral questions over hypothetical ones and treats interviews as a skill that improves with deliberate practice, not a natural talent.

We use this alongside Continuous Discovery Habits as a starter kit for teams new to customer interviews. Where Torres focuses on building a sustained weekly habit, Constable focuses on the mechanics of a single great conversation. The two complement each other well.

Resources

• Giff Constable, “Talking to Humans” (Giff Constable, 2014)
• Customer Interviews — the concept page for the practice this book teaches
• Continuous Discovery Habits — the companion framework for making interviews a continuous habit